We believe that consumers globally are less interested in hearing about how “green” various brands and companies are. They rather want to purchase products of brands that actually help them make more sustainable and impactful choices. Brands need to create interest and engage consumers in order to inspire people to action beyond traditional communication media. The increasing demand for engaging customers in the brands’ sustainability efforts is not adequately met neither by the in-house marketing competency of most firms, nor by the consultancy companies on the market, e.g. often resulting in “green washing”.

We create engaging overall experiences
The big idea behind what we do is that when consumers are taken through educating stories and entertaining gamified content, they live more engaging overall experiences. When these experiences feature brands in their inspiring sustainability efforts, then consumers manifest a wish to make a positive impact by truly engaging with the sustainable brand. This also leads to a higher level of brand loyalty.

We believe that consumers globally are less interested in hearing about how “green” various brands and companies are. They rather want to purchase products of brands that actually help them make more sustainable and impactful choices. Brands need to create interest and engage consumers in order to inspire people to action beyond traditional communication media. The increasing demand for engaging customers in the brands’ sustainability efforts is not adequately met neither by the in-house marketing competency of most firms, nor by the consultancy companies on the market, e.g. often resulting in “green washing”.

We create engaging overall experiences
The big idea behind what we do is that when consumers are taken through educating stories and entertaining gamified content, they live more engaging overall experiences. When these experiences feature brands in their inspiring sustainability efforts, then consumers manifest a wish to make a positive impact by truly engaging with the sustainable brand. This also leads to a higher level of brand loyalty.